The New Wave of Consumer Grade Recruitment: How Companies are Hiring & Retaining Talent through Personalised Online Experiences

Introduction: What is Consumer Grade Recruitment?

Consumer grade recruitment is the process of conducting recruitment activities (either niche assignments or mass hiring) that creates a simple, exceptional and consistent experience for all candidates. The process should not not require any special skills or training for the client or candidate but should be consistent every time. 

What Are Some Examples of Online Personalisation?

One of the most popular examples of online personalisation in recruitment is a job search engine. The search engine takes into account your keyword & location search and finds jobs that suit you. The job search can be better refined using filters to personalise often large data sets to return a couple of relevant results.

Another example is creating a recruitment website experience that adapts itself based around usage. For example, if a user is viewing jobs in a certain sector, the website will adapt itself to look like it’s a specialist website for the popular sector. The personalisation engine will adapt the website on a per-user basis. 

An example growing in popularity is chatbots. Chatbots provide a personalised service and give customers what they need without any human interaction. This is a ‘channel-shift’ option where instead of driving users to a human, you drive them to a digital agent to provide a personalised experience. 

What Are the Benefits of Using a Personalisation Platform?

Personalisation is a powerful tool in recruitment. It can help you to attract the right clients, candidates and consultants, and it can also help you to make sure that those groups are happy with the process.

The benefits of using personalisation in your recruitment technology are:

- It helps you stand out from the crowd of generic recruitment agencies that provide blanket digital recruitment offerings.

- It helps you to attract the right candidates, clients and consultants for your company.

- It helps you to make sure that your candidates are happy with the process.

- It helps you to save time and money on hiring by reducing waste..

- It helps you to increase employee engagement and retention rates by finding the right people.

Conclusion: The Future of Consumer Grade Recruitment and how to Benefit from it Today

The future of recruitment is consumer grade. It is not just about the technology, but also about how we use it.

Consumer grade recruitment technology has been around for a while now and it has been changing the way we recruit people. It has made the process more efficient and cost-effective and yet a lot of businesses still don’t see the importance of it and put their faith in dated practices.

The consumer grade recruitment experience is not just about the technology, but also about how we use it

Photo by Pierre Châtel-Innocenti on Unsplash