How To Build Recruitment Websites That Convert In 2025

These insights were originally shared by Will Astbury, Global Head of Marketing at SourceFlow, during a live presentation at an event hosted by recruitment marketing agency RecBound in March 2025. Will shared practical tips and strategies for building recruitment websites that actually drive leads and revenue.

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So, you’ve spent thousands on your website and you’re wondering... where are the leads? Don’t worry, you’re not alone. A huge number of recruitment agencies feel the same. In fact, 70% of recruitment websites fail basic SEO performance benchmarks, and most agencies don’t get anything close to what they should in terms of ROI.

Here’s the good news: your website can work harder for you. You just need the right strategy. Based on experience with over 150 recruitment brands (and real-life results like a 683% engagement increase for Maxwell Bond), here are 3 actions you can take to turn your site into a proper lead-generating machine.

1. Sort Out Your Recruitment Website’s Performance

Let’s be honest—most recruitment websites are slow. And that’s a problem. If your site takes longer than 3 seconds to load, 53% of mobile users bounce. Google knows this, and their March 2025 update reinforced it: page speed and user experience are major ranking factors.

Easy wins:

• Resize all images. Think KB not MB.

• Switch image formats to WebP or AVIF.

• Cut clutter—each page should have one clear purpose.

Also, structure your job posts properly. Add schema markup so job ads appear on Google for Jobs. That alone can boost visibility by 30%.

Accessibility tip: Make your site usable for everyone. Add proper alt text. Use high contrast colours. Structure your pages clearly. Nearly 70% of disabled users will leave a site immediately if it’s inaccessible.

👉 Want a checklist? Download our Website Accessibility Checklist

2. Regularly Post Useful, Searchable Content

Google’s March 2025 update also shook things up for content:

• Backlinks? Less important now.

• Spammy AI content? Penalised.

• Real, useful, consistent content? Rewarded.

Use Google’s E-A-T principle: Expertise, Authority, and Trustworthiness. You don’t need to be a writer—but you do need to add value. Even if AI helps structure your content, your job is to bring your insight and voice to it.

One idea: incentivise your team to contribute content. At SourceFlow, we’ve seen this drive real SEO gains.

3. Don’t Just Build It—Use It!

Your website isn’t a shop window. It’s a campaign platform. One of the best lead-generating tools? Salary reports.

Why?

• They provide real value

• Great excuse for sales calls

• Can fuel lead gen for 6+ months

Run it like a campaign:

• 4–8 weeks data collection (let consultants lead this)

• Feature industry influencers to boost credibility

• Launch with paid ads, email, and automation

• Share highlights at events, in pitches, on social

Track and route every lead to your CRM automatically. No manual spreadsheets. No lost contacts. Just value.

Final Thought: 3 Quick Wins You Can Do Today

1. Run a Google PageSpeed Insights test—fix 1 red flag.

2. Use ReciteMe accessibility testing.

3. Add SEO-friendly alt text to every image.

👉 Want more tips? Download our free playbook or drop us a line.




SourceFlow do WAY more than industry-leading recruitment website design. We build recruitment websites and marketing tools that amplify ROI and provide transparency with state-of-the-art data insights.