Recruitment Marketing Insight: In 2025 SEO Landing Pages Aren’t As Effective As You Think

For years, SEO landing pages were considered a quick win in recruitment marketing. 

Dozens - sometimes hundreds - of pages were spun up in seconds by combining keyword and location lists. Think: ‘Tech Jobs in London’, ‘Teaching Jobs in Manchester’, ‘Finance Jobs in Bristol’ - all generated automatically, all with roughly the same content.

And for a while, it worked.

But recruitment website design - and Google’s algorithm - has moved on. And at SourceFlow, so have we.

Why Did SEO Landing Pages Fall Out of Favour?

Once upon a time, recruitment website platforms popularised automated SEO pages because they were solving a real problem. At this time, many recruitment websites were minimal: a homepage, a jobs feed, and a few thin ‘news’ posts. SEO landing pages were a way to bulk out site content with relevant keywords. More pages meant more chances to get found.

But search engines are far more sophisticated now.

Google’s recent updates take a dim view of duplicate content, irrelevant pages, and spammy site structures. And that’s exactly what these auto-generated pages had become.

Let’s say your site includes 20 locations and 10 job sectors. That’s 200 pages created instantly. But most of them contain the same reused content - copy about ‘tech jobs’ pasted across every city, or the same paragraph about ‘Manchester’ applied to every industry. These pages don’t just underperform. They hurt your recruitment website’s performance by diluting your crawl budget and damaging your domain authority.

Worse still, these automatic combinations often produce nonsense. ‘Farming jobs in the North Sea?’ ‘Oil and Gas Drilling roles in the Cotswolds?’ These pages don’t help candidates - and search engines know it.

The Modern Approach To Recruitment Web Design: Quality Over Quantity

At SourceFlow, we’ve taken a different approach. Instead of auto-generating hundreds of pages, our platform empowers recruitment marketers to create strategic, high-performing content through our flexible page builder.

Want to target ‘Finance Jobs in London’? Go for it. But now you can customise the content, embed a filtered job search, and showcase roles that actually match the query. If you want 100 SEO landing pages, no problem - as long as each one is meaningful, specific, and useful to your audience.

In today’s recruitment marketing landscape, that’s the standard.

Our approach supports smarter recruitment website design by keeping your site lean, focused, and optimised for both users and search engines.

What Should You Do Next?

If your recruitment website is still relying on auto-generated SEO pages, it may be time for a content audit and a new search engine optimisation strategy. Prioritise fewer, better pages. Focus on relevance, intent, and on-page quality - not sheer quantity.

And if your current tech stack doesn’t allow for that level of control, maybe it’s time to talk to us.

Book a demo 

Author: Matt Whiteley, Chief Technology Officer, SourceFlow

With over a decade of experience leading global engineering teams and building scalable SaaS platforms, Matt is passionate about creating technology that balances usability, performance, and business value. Before SourceFlow, he spent nearly seven years at Volcanic, including four as CTO. Matt is known for bridging the gap between technical complexity and commercial clarity - building digital products that make recruitment marketing work harder and smarter.