What if we told you that there are several ways that you can leverage your recruitment websites’ integrations with Bullhorn to drive more revenue into your business…
It’d be awesome, right?!
At SourceFlow we’re often known for our skills in recruitment website design, but we’re much more than a builder of beautiful websites.
Our industry-leading recruitment marketing platform has a well-established integration with the Bullhorn ATS / CRM system that is actively used by many of our clients.
When we work with our clients that use Bullhorn, we often recommend that they set up these five email journeys in their Bullhorn Automation system. These journeys, triggered by user behaviours on their recruitment websites, will turn your site into a marketing machine.
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Passive User Reactivation Automation
Reactivating passive users is pivotal in recruitment marketing. This automation makes the data in your CRM system work harder and enables your website to work faster. It adds candidates or clients who revisit your website to a list for further engagement through email marketing and consultant calls.
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Job Alerts Automation
Keeping candidates informed about relevant job openings is crucial. This email automation pushes candidates that have recently applied for a role back to a landing page on your website that features several other roles that are relevant to them. This automation enhances candidate engagement and boosts placements.
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Lead Development Automation
Our lead development automation seamlessly adds new leads to your Bullhorn CRM and enrols them in nurturing campaigns to ensure on-going digital lead development. Automating client lead development processes keeps client leads warm before your consultants speak to them and ensures that opportunities don’t get missed.
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Lead Passing Automation
Efficient lead distribution maximises sales opportunities. The automation creates targeted lead lists from conversions on your website and then, based on criteria like job title and sector, notifies relevant consultants as soon as these leads convert. This automation enables consultants to respond promptly to opportunities.
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Contractor Lock-In Automation
Retaining top contractors is essential for every recruitment agency. This automation proactively engages contractors nearing the end of their contracts through personalised email journeys. Timely communication, whether extending contracts or placing in new roles, secures ongoing revenue streams.
Check out our CEO Matt giving a detailed explanation of each of these automations in this video.
It includes an explanation of the integration, Bullhorn-related case studies, and all our Bullhorn-focused video content.
SourceFlow do WAY more than industry-leading recruitment website design. We build recruitment websites and marketing tools that amplify ROI and provide transparency with state-of-the-art data insights.
