The recruitment marketing playbooks
If you care about improving the way your recruitment firm does marketing, this page is for you. We have created a range of playbooks that provide industry-leading insights on building recruitment websites, increasing digital lead generation, improving search engine visibility, harnessing the power of AI answer engines, and building marketing teams. Learn how to scale your firm by applying the same technical frameworks used by high-performing agencies.
Trusted by over 200 forward-thinking recruitment companies
How to build a recruitment website
This playbook will give you exclusive access to expert insights from renowned recruitment marketing gurus Janine Owen, Sarah Roebuck, and Glenn Southam.
How to drive campaigns through your recruitment website
This playbook will give you exclusive access to next-level insights from industry experts Darren Westall, Thomas Prince, Andrew Milne, and Jo Perrotta.
How to use Bullhorn for marketing
This playbook will give you exclusive access to expert insights from renowned recruitment marketing gurus at RE:Stack, Barclay Jones, La Fosse, Trinnovo Group, and SourceFlow.
How to use salary reports as lead magnets
Download SourceFlow’s free guide to building high-performance salary reports that capture lead data and establish your brand as a market authority.
The incentive gap report 2026
‘The incentive gap report 2026’ explores incentive models, revenue attribution, performance measurement and what good looks like in high-performing recruitment marketing teams.
The recruitment website accessibility checklist
Download SourceFlow’s free guide to building an inclusive recruitment website that meets global accessibility standards and widens your talent pool.
The SEO & GEO guide for recruitment marketers
This playbook will give you exclusive access to expert insights on the future of visibility from the SourceFlow technical team, recruitment marketing gurus, and leading search specialists.
Turn your tech stack into a recruitment revenue machine
This playbook will give you exclusive access to expert insights into the core technology partners that power high-performance agencies, including Bullhorn, SourceWhale, SourceFlow, and Woo.
