The incentive gap report 2026
This playbook gives you exclusive access to survey findings from recruitment marketers alongside perspectives from recruitment business leaders and industry operators Wayne Brophy, Amity Watts, Robert Woodford and Will Astbury.
Download SourceFlow’s free report benchmarking how recruitment firms incentivise marketers.
‘The incentive gap report 2026’ explores incentive models, revenue attribution, performance measurement and what good looks like in high-performing recruitment marketing teams.
Insights from this playbook
Understand where recruitment marketing incentives stand today
See how recruitment businesses currently reward marketing performance and where gaps still exist between marketing and sales.
Benchmark incentive models across the industry
Explore how businesses structure incentives, from revenue-linked bonuses to discretionary approaches, and why consistency matters.
Learn how marketing teams are becoming more commercially accountable
Understand how leading businesses connect marketing activity to placements, pipeline and revenue.
Build a stronger incentive framework for your team
Discover what high-performing teams do differently and how company, team and individual performance work together.