Vetro

New recruitment website design amplifies Vetro’s online visibility

In July 2025, the team at SourceFlow launched a brand new website for Vetro Recruitment. Since this date - the performance improvements have been incredible. We interviewed Alastair Tulloch, Co-Founder and Managing Director of Vetro, to learn more about their new recruitment websites design and what it’s doing for their business.

Tell us a bit about your company

Vetro Recruitment is a leading specialist agency dedicated to the Health, Social Care, and Education sectors across the UK. Our mission is to provide a transparent and professional service that delivers a lasting positive impact for both our candidates and clients. Vetro provides bespoke staffing solutions built on extensive sector knowledge and strong relationships.

Why did you choose to partner with SourceFlow?

Alastair: “We were facing a significant challenge with our old website. Our organic ranking on Google was terrible, and we were seeing very low application rates from google. We needed a partner who could not only build a great-looking site but also had the technical expertise to drastically improve our online visibility. SourceFlow’s specialist of the industry and their reputation for industry-leading recruitment website design made them the ideal choice to help us overcome these hurdles.”

How did you find the delivery of your recruitment website?

Alastair: “The delivery process was very thorough. We worked closely with the team on a few ideas before settling on the final design - it felt like a genuinely collaborative process. The overall build quality was excellent, and the team ensured everything was in place for a successful launch.”

How is your website performing?

Alastair: “The website is performing brilliantly! It has become the cornerstone of our recruitment marketing strategy. Our jobs are now consistently ranking well on Google for Jobs, and we’ve seen our organic traffic soar. The new website has completely revitalised our online presence and significantly improved the quality and volume of our candidate applications.”

Can you share some performance metrics?

Alastair: “Absolutely. Since launch on 1st July 2025, the improvements have been dramatic:

• User acquisition: Total users are up 6.35%, with new users increasing by 8.71% and returning users by 15.34% compared to the preceding period.
  
  

• Search performance: Organic Google search clicks are up 626.65%, while impressions have grown by a massive 799.91%.
  
  

• Traffic acquisition: Organic search-driven traffic has increased by 57.96%, and engaged sessions from organic search have risen by 41.67%.
  
  

• Jobs page: Views are up 1,664.61%, active users increased by 1,210.53%, and views per user have grown by 34.66%.
  
  

Even before these new figures, our old site averaged 280 job applications. With SourceFlow, we’ve nearly doubled this to 550 applications, showing the direct impact of the new recruitment web design.”

How have you found the ongoing support?

Alastair: “The ongoing support has been very good. We have regular check-ins with our Customer Success contact Helen, who is always available and proactive in ensuring everything is running smoothly, keeping us up to date with upcoming features, and inviting us to upcoming events in Manchester and London.”

How have you found the team to work with?

Alastair: “The team was excellent to work with. Their professionalism and friendly approach made the entire process way less painful than it could have been.”

How have you found the product to use?

Alastair: “SourceFlow’s content management system is very easy to use. The built-in Page Builder is a huge benefit, as it gives us the flexibility to create new pages whenever we need without having to reach out for support.”

Do you feel like you are listened to as a customer?

Alastair: “Yes, we absolutely do. Our feedback is always taken on board, and it’s clear that the team at SourceFlow is committed to a true partnership.”