Acre

Acre’s new recruitment website design transforms their organic performance

Switching to SourceFlow helped sustainability recruitment firm Acre to boost Google search visibility by over 150%.

Chris Smith, Digital Marketing Manager at Acre, explains how switching to SourceFlow helped the international sustainability recruitment experts to optimise their recruitment website design and enhance their recruitment marketing efforts.

SourceFlow: Tell us a bit about Acre as a business?

Chris: “Acre is a global leader in sustainability recruitment, with offices in London, Amsterdam, New York and Singapore. We specialise in senior-level hiring across clean technology, ESG, sustainable finance and more. Our clients are mission-driven organisations, and we pride ourselves on connecting purpose-led professionals with impactful roles. We needed a digital presence that matched our purpose, credibility and ambition.”

SourceFlow: Why did you choose to partner with SourceFlow?

“We had been ready to upgrade our website for a while to something that provided more flexibility and understanding of our needs.

“We came across SourceFlow while researching recruitment website design - we saw their work credited on some impressive recruitment websites and knew we had to find out more. What stood out was their deep understanding of recruitment marketing and their ability to deliver exactly what we wanted, without compromise.”

SourceFlow: How did you find the delivery process of your new website?

Chris: “Really smooth. We had a clear vision and even designed some of the site in Figma ourselves. The team was great at driving the project forward. What impressed me most was how flexible SourceFlow was. They built everything from scratch and completely respected our brief. It wasn’t a templated approach - it was fully bespoke.”

SourceFlow: What was your goal with the new website?

Chris: “We wanted to reposition our recruitment marketing strategy. The previous website was heavily candidate-focused and brought in a lot of traffic that wasn’t always relevant to the senior-level roles we fill. The new recruitment website design and functionality helps us attract the right audience - especially clients - and gives us better visibility over lead sources and engagement.”

SourceFlow: How is the website performing now?

Chris: “It’s performing really well. Although our traffic numbers are lower, that’s by design - we’re now attracting more qualified traffic and improving visibility across key pages.

“As part of this project, we rethought our SEO strategy, improved our brand messaging, and now have tools in place to segment and qualify leads better. It’s led to a major step forward for our recruitment marketing performance.

“As a result, we’ve seen a huge improvement in how we’re ranking and being discovered on Google. In the three months following launch, our homepage saw a 127.1% increase in organic search impressions, while the jobs page jumped by 152.2%, and the contact page saw 156.8% growth compared to the previous period.

“We also saw strong improvements in average search position - with our jobs page ranking 103.8% better, and the homepage performance improving by 66.6%.”

SourceFlow: How has it helped the sales and consulting teams?

Chris: “The site now features individual consultant profiles linked to sector pages, so clients can easily find the right expert. It’s more human, more efficient, and something the team is proud to share with clients.”

SourceFlow: How have you found the ongoing support from SourceFlow?

Chris: “Excellent. Quick responses, no hidden fees, and a real willingness to help. Post-launch support has been night and day compared to what we experienced before.”

SourceFlow: What pleases you most about your new website?

Chris: “That it is now really targeted towards our audience and truly reflects our brand. The new recruitment website design is clean, modern and aligned with our purpose. It’s the digital foundation of our recruitment marketing strategy - and we’re really proud of it.”

SourceFlow do WAY more than industry-leading recruitment website design. We build recruitment websites and marketing tools that amplify ROI and provide transparency with state-of-the-art data insights.