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Combining to grow recruitment firms: SourceFlow partner with APositive

We've partnered with APositive to combine our high-performing recruitment websites and marketing suite with flexible payroll funding for recruiters.

Combining to grow recruitment firms: SourceFlow partner with APositive
SourceFlow are partnering with APositive to give recruitment agencies the complete digital and financial infrastructure needed to scale. Generating opportunities is only half the battle. You need the digital firepower to win new business, and the financial backing to actually deliver on it.

As a scale-up that manages 200+ global firms, we know what it takes to build a scalable asset. We've combined our specialist recruitment website design, digital experience platform, and AI marketing tools with APositive’s funding, payroll, and payment solutions.

The complete end-to-end growth engine

Through this partnership, SourceFlow and APositive will help you:

  • Attract and convert more candidates and clients with a high-performing SourceFlow recruitment website.
  • Improve lead generation through marketing automation and analytics.
  • Access flexible payroll funding for recruiters to confidently grow your temporary and contract books.
  • Cut administration time through managed payroll and back-office support.
  • Offer clients greater payment flexibility through APay.

How the partnership works in practice for recruitment agencies

Imagine landing a massive contract that requires placing 50 temporary workers next month. A standard recruitment website design might help you capture the candidates, but the cash flow strain of paying them before the client pays you can cripple your business.

Now, your SourceFlow DXP captures and converts the leads, and APositive immediately steps in to fund the payroll. You scale your operations without sweating over working capital. It's a joined-up approach to recruitment that ensures you never miss a lead again.

What partnership means to SourceFlow and APositive

Will Astbury, Global VP of Growth at SourceFlow, explains the commercial benefit of the partnership:

"At SourceFlow, our goal is to drive tangible growth for recruitment agencies through cutting-edge recruitment websites and AI-based marketing technologies. But generating those opportunities is only half the battle. By partnering with APositive, we're ensuring our clients don't just have the digital firepower to win new business, but also the financial and back-office infrastructure to actually deliver on it. Together, we're providing agencies with a true end-to-end growth engine."

 
Darren Cottrell, Chief Revenue Officer at APositive, shares our commitment to industry growth:

"We’re incredibly excited to partner with SourceFlow, a business that shares our commitment to helping UK recruitment agencies grow. This partnership gives agencies access to specialist support throughout their growth journey, from high-performing websites and AI-powered marketing to funding placements, managing payroll and paying contractors. Together, APositive and SourceFlow will help agencies create more opportunities, turn them into revenue and scale with confidence."

Sustainable recruitment growth isn't driven by one solution alone. It takes the right technology, strong financial foundations, and trusted partners. We're rolling up our sleeves to give you a revenue-enabling partnership that revolutionises client and candidate acquisition.

Ready to build a scalable asset? Book a demo today to see how our unified recruitment tech stack drives real commercial value.

Recruitment’s digital experience platform

Discover the growth that many organisations are achieving from using SourceFlow for their recruitment websites. See how they are using our digital experience platform to drive revenue, and learn what’s possible for your firm.