Hero Recruitment

SourceFlow’s recruitment website design drives long-term digital growth for Hero

Switching to SourceFlow helped STEM staffing specialists Hero Recruitment grow total website users by 227% and organic traffic by 117%.

Intro 

Róisín McNamara, Director at Hero Recruitment, explains how moving to SourceFlow enabled the Irish STEM staffing agency to optimise their recruitment website design and elevate their marketing strategy.

SourceFlow: Tell us a bit about your company.

Hero Recruitment:
“HERO is a specialist STEM staffing agency based in Ireland. We recruit across science, technology, engineering, and mathematics, working with clients to deliver talent solutions that support innovation and growth. As a business, we’re committed to connecting technical expertise with the organisations that need it most, and we wanted our website to reflect that ambition.”

SourceFlow: Why did you choose to partner with SourceFlow?

Hero Recruitment:
“We wanted a partner who could fully support our website development needs and who understood the recruitment industry inside and out. SourceFlow stood out because of their proven track record in recruitment website design. We felt confident they could give us a platform built for performance.”

SourceFlow: How did you find the delivery of your recruitment website?

Hero Recruitment:
“Excellent. The project was smooth from start to finish, and the team at SourceFlow delivered exactly what we needed. They took the time to understand our business, respected our input throughout the process, and built a site that is both professional and user-friendly.”

SourceFlow: How is your website performing now?

Hero Recruitment:
“The results speak for themselves. The website launched at the end of June 2023 -  so at the time of writing we’ve been with SourceFlow over two years. In that time, we’ve seen significant improvements across the board. Compared to our previous site, performance has improved year-on-year and continues to grow into our second year with SourceFlow.”

SourceFlow: Can you share some performance metrics?

Hero Recruitment:
“Yes, we’re delighted with the results:

• User acquisition: Total users are up 227.9% compared to our previous site, and year two alone delivered a 45.7% increase on top of year one.
  
  

• New users: Up 224.5% compared to our previous site, with year two delivering a further 41.8% growth versus year one.
  
  

• Organic search traffic: Sessions from organic search have increased by 117% since moving to SourceFlow, with an additional 18% uplift in year two.
  
  

• Direct traffic: Has grown by 202.6% compared to our previous site, with a further 50.5% increase year-on-year.
  
  

• Jobs page: Views on the job search page are up by 126.5% compared to before, and continued to grow by 7.6% in year two.
  
  

• Overall engagement: Total page views have risen by 173%, showing how much more value candidates and clients are finding on the site.”
  
  

SourceFlow: How has the website supported your sales and marketing?

Hero Recruitment:
“The new recruitment website design has become a cornerstone of our recruitment marketing strategy. With SourceFlow, we have stronger visibility in search engines, higher-quality user engagement, and a jobs page that attracts the right candidates. The improvements in organic search, combined with the ability to track where traffic is coming from, have given our marketing team real confidence in the site’s performance.”

SourceFlow: How have you found the ongoing support?

Hero Recruitment:
“Callum (Head of Support & Operations) and Helen (Head of Customer Experience) have been great. They both have a huge amount of knowledge to share and are always on hand to help. The level of post-launch support we’ve received has been excellent.”

SourceFlow: How have you found the team to work with?

Hero Recruitment:
“Super! The whole team has been professional, proactive, and genuinely enjoyable to work with.”

SourceFlow: How have you found the product to use?

Hero Recruitment:
“Straightforward and easy. The site is intuitive, and the content management tools make it simple for us to add and manage pages without relying on outside help.”

SourceFlow: Do you feel like you are listened to as a customer?

Hero Recruitment:
“Most definitely. Your voice is heard as a SourceFlow customer. They take feedback seriously and are proactive about making improvements.”

SourceFlow: What could we do better?

Hero Recruitment:
“There’s nothing we can think of right now. We’re very happy with both the platform and the support.”