Case study


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Founded in 2018, Leonid aims to transform the recruitment process, making the experience easier and more enjoyable for all involved. Through our leading Magic Month Principle, we're able to put the human back into human resources by putting clients and candidates back at the heart of everything we do. We don't abide by ruthless targets, instead, our unique business model ensures clients get the time and attention they deserve and candidates are treated like the talented human beings they are.

The Interview

1. Tell us a bit about Leonid?

Leonid recruits for roles of all levels across the R&D tax and corporate governance sectors.

We do things a little differently; we work solely on a retained search basis – regardless of role seniority. As such, our main focus is on providing a gold standard service to our clients. We’ve been in business for four years and while we’re a small team, we have plans for growth in the near future.

2. Why did you choose to partner with SourceFlow?

Our previous website served as a decent introduction to Leonid, but over time it became apparent that the brand proposition and user journey were not clearly defined enough. Clients and candidates have very different needs when they visit a website and we needed to provide two very clear paths. Likewise, the two sectors we recruit for also have very different requirements, so we needed a really sophisticated solution to ensure we could address each target audience and provide a seamless experience for whoever was visiting our site.

Sourceflow reassured us that they could take on this challenge with something really bespoke for Leonid, which would deliver an exceptional user experience, combined with great design and functionality. We also liked the idea of working with a SaaS model, so that we can continually build on the website and improve it as we receive more user data, all the while having the added reassurance of ongoing technical support. And finally, I had only heard glowing recommendations from other Sourceflow customers, so this really sealed the decision for us.

3. How did you find the delivery of your website?

Overall, we’ve had a great experience of working with Sourceflow. They always listened carefully to feedback and patiently worked with us to really ‘nail’ the brand and the user experience that we had envisaged. There have been a lot of tweaks required before we could go live – as you would expect – but the team worked at a fast pace to get everything corrected in preparation for launch.

4. How did you find the team to work with?

Helen and Callum were both very responsive and proactive, making sure that the project kept moving along. They were also calm, good-humoured and a pleasure to work with. The development team have also worked quickly to address all of our requests and amendments.

5. What are you most pleased with during this project?

We’ve ended up with a website that provides a clear user journey and which looks completely different to any other recruiter’s website. It also really highlights our USPs. This was the brief – and Sourceflow delivered!

6. What’s next for Leonid?

We are looking to expand in the next year or so – watch this space! It’s very reassuring to know that we can scale the website as we grow. We are also continuing to champion a different approach to recruitment; we firmly believe that the traditional contingency model is flawed and we’re out to show the world that there is a different and better way.

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